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| 商业经济与管理 | | Journal of Business Economics | | 主办： 杭州商学院 | | 周期： 月刊 | | 出版地：浙江省杭州市 | | 语种： 中文 | | 开本： 大16开 |
ISSN 1000-2154 | | CN 33-1336/F | | 邮发代号 32-49 |
曾用杭州商学院学报 | | 创刊年：1981 | | | 中国期刊网来源刊 | | 2004版核心期刊 | |
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| 2005年02期 |
| 目 录 |
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Measuring Method & Empirical Study on Stock of Human Capital | | 钱雪亚,周颖 | | 逆向物流的博弈分析
Game Analysis of the Reverse Logistics | | 贾小玫,冉净斐 | | 论我国市场研究的演进——对我国企业市场化进程的一种解析
The Evolution of Marketing Research Industry in China——A demonstration to the marketization process of enterprises in china | | 楼天阳,何佳讯 | | 市场导向理论的信息哲学观研究
Market Orientation Theory from the Angle of Information Philosop hy | | 周熙,邵兵家,杨秀苔 | | 中国与葡萄牙语国家的经贸往来及澳门的平台作用
Commerce Between China and Portuguese Countries with Macao as the Bridge | | 邵锋 | | 中国企业战略执行现状研究
A Study on the Strategy Execution of Chinese Companies | | 韦华宁 | | 自助式整体薪酬及其在我国的适用性研究
Study On Self-service Total Rewards and Its Feasibility in China | | 刘荟延 | | 基于区位及产业集群理论的机理分析及其影响
Analysis on Mechanism of Industry Cluster | | 何卫刚 | | 国际性专业化产业区:目标模式及现实差距——基于温州打火机产业区的分析
International Specialized Industrial District: Target Model and Realistic Gap——Based on Analysis of Wenzhou Lighter Industrial District | | 黄先海,陈晓静 | | 服务企业国际营销能力研究
A Research on Internatinal Marketing Capability of Service Firm | | 王文超 | | 营销渠道扁平化发展动因及其理论阐释
The Cause of Downsizing of Marketing Channel and Its Theoret ical Explanation | | 戚译,王颢越 | | 居民消费品购买地点的选择及其特征识别——以武汉市居民蔬菜消费调查为例
Analyzing influential Factors and Identifying Characters of Vegetables Buyer Cho osing Channels——A Case Study on Vegetable Consumption in Wuhan | | 李春成,张均涛,李崇光 | | 零售业态发展程度的综合评价
The Comprehensive Appraisal of the Development of Different Retail Formats | | 柴华奇,翟森竞,陈王伟 | | 关于我国商业银行市场重新定位的分析
An Analysis of Re-positioning of Commercial Bank Market in China | | 汤毅林 | | 大股东合作与竞争关系的一个博弈分析
A game analysis on the cooperation and competition of large shar eholder | | 申尊焕 |
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