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主办：  四川日报报业集团;四川省新闻工作者协会;四川省新闻学会
周期：  双月
出版地：四川省成都市
语种：  中文
开本：  大16开

ISSN 1007-2438
CN 51-1046/G2
创刊年：1985
ASPT来源刊
中国期刊网来源刊
2004年度核心期刊
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新闻界
2008年03期
目 录
四川日报报业集团记者“抗震救灾”新闻图片选登
汶川大地震报道——一次成功的舆论引导实践
Wenchuan Earthquake Reporting——A Successful Practice of Public Opinion Direction		郑保卫 郭平 张惠雯
坚持全省工作总体取向为经济社会发展提供强大舆论支撑
Insisting on the General Tendency of the Provincial Work and Providing the Strong Public Opinion Supporting for the Social Economic Development		蒋颖
大众传播语境下的小众营销
Niche Marketing in Mass Communication Cackground		张建勇 文辉
从传播学视角看公共决策中的公民参与——以法定节假日改革争论为例
A Study on Citizen Participation in Public Decision from the Perspective of Communications——Illustrated by the Re-arrangement of Golden Week		杨先顺 张山竞
传媒风险传播的理论困境分析
The Analysis of Theoretical Difficulty of Risk Transmission		胡忠青
权力·意识形态·启蒙——格拉斯哥媒介研究小组的批判理论述评
Power,Ideology and Enlightenment:——A Brief Comment upon Glasgow University Group＇s Critical Theory		董雪飞
我国农村公共空间人际传播的特征分析
An Analysis on Interpersonal Communication in Chinese Country Public Space		熊芳芳
博客空间的传播学-解释学分析
A Study of Blog from the Perspective of Communication and Hermeneutics		黄伟
从传播学角度解读网络推手出现的必然性
Interpretation to the Inevitability of the "Network Pushing Hands＇Emerging under Communication Theory		彭媛 张曼玲
网络语言传播与未成年人网络素养——基于中学生使用网络语言的调查报告
Language Communication and the Minor Accomplishment——The Report of Secondary School Students Using the Internet Language		王炎龙 邓倩
案例研究法在品牌传播中的应用实证分析
Positivistic Analysis on Application of Case Study Method in Brand Communication Research		薛可 陈晞 余明阳
新形势下大学生受众接受习惯和心理特点调查报告
Survey on the College Students＇ Receiving Habbits and the Psychological Characters		傅洪健 梁丽 陈海民 闫瑜
高校生互联网使用现状调查报告——简析大连L高校问卷调查资料
The Investigation Report of Internet Usage Condition in University Students——Analysis on the Questionnaire Data in Dalian L University		方明豪 车明星
新闻报道中的大学生媒介形象
The Image-making of College Students in News Reporting		李薇
杭州地区大学生媒介素养现状研究
A Study on the Current Status of Media Literacy of College Student in Hangzhou Areas		韩燕 任燕
我国校园SNS受众媒介使用的调查
Survey of How Chinese SNS Audience Using Media in Campus		詹恂 古玉立
当前媒体娱乐的价值取向——从《亮剑》、《大长今》的火爆及《第一次心动》的叫停分析
On the Value-preference of the Current Media Entertainment——On the Popularity of TV Plays of Liang Jian,Da Chang Jin and the Licence Suspend of Heart Moving for the First Time		李良荣 赵智敏
在开放中实现对接——从新闻实务角度反思新闻教育改革
Coordination Accomplished in Openness:——On the Reform of Journalism Education from Perspective of Journalism Practice		尹连根
新媒体定义新论
New Definition of New Media		景东 苏宝华
传媒“合竞时代”和新闻编辑素质竞争
The Times of Cooperation-competition of the Mass Media and the Competition of Journalistic Editor＇s Quality		赵平喜
宣传与认同:三峡移民精神报道分析
Propagangda and Identity: Analysis on the Reporting of the Three Gorges Migrangts＇ Spirit		贺建平 常烨 赵晓燕
公共危机管理中强化媒体的功能与责任
On Strengthening the Function and Responsibility of Media in the Public Crisis Management		孙磊
传闻来了 新闻火了?——传闻进入新闻报道领域的几点思考
Hearsay＇s Coming and News Becoming Popular——On the Hearsay＇s Entering into the News Reporting		宫京成
传统文化快餐化的受众动因——以“于丹现象”中受众的接受行为为例
On the Audience＇s Reasons for the Simplization and Popularization of the Traditional Culture ——Taking the Audience＇s Acception Behavior in the Yudang Phenomenon for Example		樊昌志
私密话题在大众期刊中的扩张
Privacy Topic in the Mass Expansion in Mass Journal		杨旭明
《纽约时报》头版的版面设计特点研究
On Laying out & Design of New York Times Page One		张熙锦
《象牙塔里看媒介——西安大学生媒介素养现状调查》问卷分析
The Analysis of the Questionnaire about the View of the Media from Ivory Tower——the Investigation of Xi＇an University Students＇ Media Literacy		陈丽平
论主流新闻媒体宏观经济报道的核心任务
The Core Task of Macro-economic Report for the Mainstream Media		李鼎鑫 张玲玲 黄蕙
我国新财经类报纸活动营销的问题及对策分析
Analysis of Questions-measures in Events Promotion of Chinese New Financial & Economic Newspapers		胡广梅
浅论传媒经济是“权力经济”
On the Statement about Media Economy Being Power Economy		陈燕 杜远远
手机新部落文化的形成、特色及反思
On the Cell-phone New Tribe Culture Forms,Characteristic & Reconsidering		王长潇 张草
对“第四媒体”概念的解读与质疑
The Study and Question of "the Fourth Media"		张名章
事实客观性与新闻真实性的再解读
A Study on Journalistic Truthfulness and Objectivity		李鹏 成英玲
论新闻资源的再度开发
Discussing on The Re-exploitation of News Resource		陈邵桂
互联网和手机短信管理与引导的对策研究
A Statistic Research on Management and Inducting of New Media		马持节
华君武新闻漫画研究
Researches on Hua Junwu＇s News Caricature		周怡
浅析现场体育新闻中“我在场”的现场意识
On the "I＇m on the spot" Consciousness of the Sports News on the Spot		刘晓丽
网络小说的盈利模式与构想
On the Mode of Making Profits of the Internet Novel		董凯波
从《武汉晚报》六城会报道看地方媒体体育新闻报道特点
On the Reporting Characteristics of the Sports News in the Local Media from Sixth City Games of Wuhan Evening Newspaper		曾兰平 林婧璇
试论数字时代下的新闻摄影
On the News Photography in the Digital Age		高立 姜欣
国内媒介的北京奥运观探析
The Analysis on the Domestic Media Reporting Beijing Olympics		兰馨
当代传媒语境下视觉艺术教育的社会文化责任
The Socio-Cultural Responsibility for Visual Arts Education in Contemporary Media Context		高鸿
简析“北京喜迎圣火”报道报纸版面语言的张力
Brief Analysis on the Newspaper Section＇s Language Pulling Force of the Report on Beijing Welcoming the Olympic Flame		钟克勋
试论高校BBS的舆论引导与控制
On the Direction and Control of the Public Opinion in University and College		计雪荣 孔爱峰
我国广电产业经营新方向探析
Exploring the New Direction of China Radio and Television Industry Management		钱斌 王磊
地方电视台运营中需要协调好的五种关系
Local TV Media Operating Coordinating Five Kinds of Relations		邬光照
浅析电视谈话节目的文化意义
On the Cultural meaning of Television talk shows		姜卫玲
人文视野中的电视谈话节目
Analysis On TV Talk Show Being Popular from the Perspective of Humanities		张霆
论电视口播评论与图像评论的功能意义
On the TV Word-of-mouth Review and the Functions of Image Review		张育仁
浅析凤凰卫视的个性化评论
A Brief Analysis of the Personalized Commentary Programs on Phoenix Television		刘丹 刘冬雯
略论“说”新闻的几点误区
On the Several Misthinkings about the "Saying News"		陈庆江
新时期广播栏目的生成和优化初探
On the Generation and Optimization of the Broadcasting Programs in the New Period		刘力
从戏剧化的新闻到新闻化的戏剧——电视栏目剧形态演进及其内在逻辑
From Played-news to Newsed-play—— On the Shape Evolution of TV Column Plays and It＇s Intrinsic Logic		刘国强 曹镠
中国电视纪录片的叙事转型
Narrative transition of Chinese television documentary film		叶志良
地方电视台气象节目发展探讨
On the Meteorological Programs of the Local TV Station with the Angle of Monopoly		王克诚
浅析数字技术对电视画面艺术的丰富
On the Digital Technology＇s Contribution to the Art of TV Screen		孙勇 任月琳
试论高校网络电视台如何发挥新闻报道的整体效应
Elementary Discussion on Exerting News Reports＇ Overall Effect of Web-Based TV		钟代军 米利波
浅议动漫角色造型设计中的趣味性
Study on the Interest of Modeling Design of Cartoon Character		许盛
新时期中国水墨动画类型发展
On the Development of Chinese Brush Drawing Animation in the New Period		吴昊
挖掘动漫产业竞争力 创建杭州“动漫之都”
Strengthening the Competitive Power to Construct the "City of Animation"		陈林彬
浅析动画艺术教育的市场化趋势
Analysis of animation art education market trend		黄伟
小议粘土动画创作的基本流程
On the Basic Creative Process of the Clay Animation Making		井维泉
电子杂志广告的发展策略
On the Development Strategies of Electronic Magazine Advertisement		李艳 戴世富
区域小媒体广告的长尾效应
Long Tail Effections of ADs in Small Regional Media		刘磊 白大陆
奥运的商业价值与广告效应
On the Commercial Value and Advertising Effect of the Olympic Games		查灿长 方妍
新记《大公报》人才培养成功之道剖析
An analysis on the Success of "Ta Kung Pao" Personnel Training		董谦
传播学本科教学模式探索
On the Teaching Mode of Communication for Under-graduate Students		张玲
从理论到实践,从课堂到媒体——新闻专业实践教学的系统思考
From Theory to Practice,from Teaching to Media——Thinkings about the Teaching Practice of the Journalism Major		王春玲 牛炳文
关于新闻学专业双语教学的思考
Thinking about of Bilingual Teaching for journalism		丁龙
谈3G对移动增值服务的影响
The Influence of 3G on Value-added Mobile Services		叶福军
探寻中心工作与群众利益结合点——做好时政新闻报道的思考
On the Combination of Central Work and the Mass Interests——Analysis on How to Report the Current Politics News Well		何晓瑜
四川日报报业集团记者“抗震救灾”一线采访掠影
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