| | | | | 时尚杂志的女性论述——以《世界时装之苑——ELLE》为个案 | | | 刘芳 | | | 20世纪90年代中期以来,伴随着中国的新一轮市场开放、经济增长以及中国社会的分化分层,与西方合作的女性时尚杂志迅速而广泛地吸引了一大批年轻白领女性,成为她们以形象、时尚、消费获致女性性别认同和阶层认同的教科书。时尚杂志对女性角色的呈现,对女性气质、服装与身体的形塑与改造,是通过女性性别技术和中产阶级身份的教科书两个关键隐喻进行的;时尚杂志通过服装等身体技术,本质化了男女的性别人格,掩蔽并再生产社会不平等、性别不平等。
【作者单位】：同济大学出版社 上海210092
【关键词】：时尚杂志;时装;女性气质;女性形象;中产阶级
【分类号】：G237.5
【DOI】：CNKI:SUN:JSXZ.0.2008-02-011
【正文快照】：
本文以《ELLE》为个案,想要讨论的问题是:作为相对慢速和受众面狭窄的大众媒体之一,崛起于20世纪90年代的中国时尚杂志②是怎样呈现女性角色和性别意涵的?时尚杂志的女性论述有什么策略?时尚杂志对女性的反映和建构体现了传媒与社会性别怎样的复杂关系?一、时尚杂志的关键隐喻 | | |  推荐 CAJ下载  PDF下载 | | | CAJViewer7.0阅读器支持所有CNKI文件格式，AdobeReader仅支持PDF格式 | | | | On Women in Fashion Magazine——Taking World Fashion——Elle as an example | | | LIU Fang(Publishing House of Tongji University;Shanghai 210092;China) | | | With a new round of market opening,economic increase and stratification of Chinese society since the middle of 1990s,women fashion magazines cooperating with the west has rapidly and widely attracted a large number of young white-collar women and become a textbook which has got women's recognition in sex and stratum with image,fashion and consumption.Fashion magazines manifest women's roles,shape and modify women's temperament,clothes and body by the two key metaphors of female sex technology and middle-class identity and by body technology such as clothes to bring about the nature of men's and women's sex personality,they cover and reproduce social and sex inequalities.
【Keyword】：Fashion Magazine;Fashion;Feminine Temperament;Female Image;Middle Class |
| | | | | | 1 | 川井良介; 现代日本的杂志 [A];第十一届国际出版学研讨会论文集 [C]; 2004年 |
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