| | | | | 从包装设计谈消费心理应用 | | | 李国庆,宋国彬,文艺 | | | 商品包装设计的最终目标是面对消费者,消费者的心才是营销的终极市场。针对消费者,文中从商品包装设计,提出了消费心理应用的若干措施。
【作者单位】：黄冈师范学院 黄冈438000
(李国庆;宋国彬);黄冈师范学院 黄冈438000(文艺)
【关键词】：包装设计;消费者;消费心理
【分类号】：TB482
【DOI】：cnki:ISSN:1001-3563.0.2005-02-01T
【正文快照】：
商品包装设计的最终目标是面对消费对象,设计的目标不是产品本身而是人,包装设计必须体现消费对象的兴趣爱好,又要引导消费者提高审美意识,具有实用性和艺术性双重特性。消费者的兴趣爱好是由一种或多种复杂动机综合支配的, 这些动机交织在一起构成购买行为体系,满足精神、 | | |  推荐 CAJ下载  PDF下载 | | | CAJViewer7.0阅读器支持所有CNKI文件格式，AdobeReader仅支持PDF格式 | | | | On Consumers' purchase psychology from Perspective of Packaging Design | | | LI Guoqing;SONG Guobin;WEN Yi(Huanggang Normal College;Huanggang 438000;China) | | | The ultimate objective of packaging designs of commodities is to be confronted with consumers, for it is the demands of individual consumers that largely determine the management and marketing in the marketplace. And with regard to packaging designs of commodities, some measures concerning how the consumption psychology can be applied were put forward.
【Keyword】：Packaging designs;Consumers;Consumption psychology |
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