| | | | | 武术国际化传播的受众研究 | | | 王林 | | | 受众是武术国际化传播的终点,对其进行研究有助于提高传播的效果。研究认为:武术国际化传播过程中对所有的受众采取一种传播方式,没有对受众类型进行细分;传播过程中忽视受众的心理反应;忽略了反馈机制,并提出了相应的建议以促进武术的国际化传播。
【作者单位】：武汉理工大学体育部 湖北武汉430070
【关键词】：武术传播;受众;细分;心理反应;反馈
【分类号】：G852
【DOI】：CNKI:SUN:BTSF.0.2008-02-006
【正文快照】：
武术国际化传播的受众是传播过程的终点,它的外延可以涵盖所有人类社会的成员,但是只有等人们介入到武术传播技术内容,同时具有一定的武术知识和对武术的理解能力时,他才是严格意义上的受众。正如我国著名传播学学者邵培仁教授所说:“受众是信息传播的目的地,是信息传播链条中 | | |  推荐 CAJ下载  PDF下载 | | | CAJViewer7.0阅读器支持所有CNKI文件格式，AdobeReader仅支持PDF格式 | | | | A Research on the Receivers of the International Dissemination of Martial Arts | | | WANG Lin Dept.of P.E.;Wuhan University of Technology;Wuhan 430070;China. | | | The receivers are the end point of the international dissemination of martial arts.Consequently,the research of receivers is helpful for enhancing the dissemination effect.It is believed in this study that in the process of international dissemination of martial arts,only one kind of propagation method has been adopted for all receivers without any segmentation of different types of receivers.Meanwhile,the psychological responses of receivers are neglected and the feedback mechanism is ignored.Therefore,corresponding suggestions are put forward in this study to promote the international dissemination of martial arts.
【Keyword】：Dissemination of martial arts;Receivers;Segmentation;Psychological response;Feedback |
| | | | | | 1 | [M];http://www.mediachina.net/academic/xsjd_view.jsp id=1206.; 年 | | 2 | [M];http://student.zjzk.cn/course_ware/diffuse/web/09/09-3-1-3.ht m.; 年 |
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