| | | | | 北京居民对2008奥运会影响的态度和看法 | | | 周勇;John Ap | | | 通过对1165名北京居民的电话调查分析其对2008奥运会影响的态度和看法,本文验证发展出4个方面的(社会心理、社会生活、城市发展、经济发展)20条具体盛事影响的条目。另外,依照对奥运影响的看法,居民被分为两个组群:积极派和中间派。一些影响居民组群归属的固定变量得以确认。调查结果建议在奥运规划准备过程中更多了解当地居民的意见将有助于取得奥运会的全面成功。
【作者单位】：澳门科技大学国际旅游学院 中国澳门(周勇);香港理工大学饭店与旅游管理学院 中国香港(John Ap)
【关键词】：影响;居民;态度;2008奥运会;盛事
【分类号】：G812.13
【DOI】：CNKI:SUN:LYXK.0.2008-07-014
【正文快照】：
1概述自从上世纪80年代以来,盛事旅游在全球范围内已经逐渐成为一种重要的竞争激烈的经济现象(Getz,1997)。从研究方面看,大多数研究都集中在对盛事事件的管理、营销等技术方面,或者是在评估盛事事件的经济影响(或效益)方面(Kasimati,2003)。对比之下,对盛事事件的社会、文化, | | |
| | |  推荐 CAJ下载  PDF下载 | | | CAJViewer7.0阅读器支持所有CNKI文件格式，AdobeReader仅支持PDF格式 | | | | Beijing Residents' Attitude and Views towards the Impact of 2008 Olympic Games | | | ZHOU Yong1;John Ap2(1.Faculty of International Tourism;Macau University of Science & Technology;Macau SAR;China;2.School of Hotel & Tourism Management;Hong Kong Polytechnic University;Hong Kong SAR;China) | | | By telephone interview of 1165 Beijing residents about their perceptions on 2008 Olympic Games,the paper verifies and develops 20 influencing items from four aspects——social psychology,social life,urban development and economic development.In addition,in terms of the impact of Olympic Games,residents are divided into two groups——favorers and ambivalents.It is suggested that understanding more about local residents' opinions in the process of planning and preparatory stage will be conducive to the all-round success of Olympic Games.
【Keyword】：impact;resident;attitude;2008 Olympic Games;mega event |
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