| | | | | 体验经济时代发展我国红色旅游的战略思考——以百色市为例 | | | 乔海燕;杨丹艳;郭丽华 | | | 分析了在体验经济时代,百色市红色旅游发展的有利条件和背景,并提出百色市红色旅游的发展要以体验为创新点,以游客体验为立足点,从而提高百色市红色旅游发展的质量和内涵。百色市应该借助2005红色旅游年,挖掘独具特色的红色旅游资源,提升红色旅游的品牌效应,扩大红色旅游知名度,为拉动经济发展提供新的契机。
【作者单位】：桂林工学院旅游学院 广西桂林541004
【关键词】：体验经济;红色旅游;发展战略;百色市
【分类号】：F592.7
【DOI】：cnki:ISSN:1008-6080.0.2006-01-008
【正文快照】：
一、体验经济与红色旅游的内在联系美国未来学者阿尔文·托夫勒早在1970年出版的《未来的冲击》一书中就指出,经济发展在经历了农业经济、制造经济、服务经济等浪潮后,体验经济将是最新的发展浪潮。体验经济是服务经济的更高层次,是以创造个性化生活及商业体验获得利润的关键。美国经济学家约瑟夫·派恩二世和詹姆斯·吉尔摩在《体验经济》一书中,认为人们正迈向体验经济时代,体验经济将取代服务经济,体验经济时代即将来临。所谓体验经济,是指企业以服务为舞台(依托),以商品为道具(载体),为消费者创造出值得回忆的活动。其中,商品是有形的,… | | |  推荐 CAJ下载  PDF下载 | | | CAJViewer7.0阅读器支持所有CNKI文件格式，AdobeReader仅支持PDF格式 | | | | Experience on Economical Time and Our Country Red Traveling Development strategic ponder ——Take Baise city as the example | | | QIAO Hai-yan;YANG Danyan;GUO Lin-Hua (Tourism Department of Guilin University of technology;Guilin 541004;China) | | | Along with the tourism development,the traveling essence mainly manifests in tourist's own experience,this article has mainly analyzed the experience economical time,Baise city red traveling development advantage and the background,and proposed in the experience economical time.Baise city red traveling development must take the experience as the innovation spot,take tourist's own experience as the standpoint,thus enhances Baise city red traveling development,the quality and the connotation.Baise city should draw support in 2005 —Red traveling year,excavates oneself to have the characteristic for red traveling resources,the promotion of red traveling brand effect,expands Baise city's red traveling reputation,speed up own economical development to provide the new turning point.
【Keyword】：the experience economy;Red travels;developmental strategy;the Baise city |
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