| | | | | 黄金周“旅游规避”及对策探讨——2005年黄金周旅游市场动态分析启示 | | | 李俊 | | | 面对黄金周期间的旅游压力和问题,是否选择长假旅游以及选择何种旅游形式成为公众关注的焦点。经历多年“黄金周”之后,公众在旅游观念、出游时间、出游地点等方面存在着与黄金周初期不同的特征,呈现出“旅游规避”现象。旅游者旅游消费的理性化、旅游理念更新以及心理因素等是产生“旅游规避”的原因。合理引导“旅游规避”不仅有利于维持黄金周旅游效应,而且可以开辟新的假日旅游需求点。这就需要旅游利益相关者采取措施,正确对待并引导黄金周“旅游规避”行为。
【作者单位】：北京工商大学商学院 北京100037
【关键词】：黄金周;旅游规避;旅游市场;黄金周“旅游规避”对策
【分类号】：F592
【DOI】：cnki:ISSN:1009-6116.0.2006-05-014
【正文快照】：
自1999年“十一”实行黄金周制度以来,长假旅游已经形成一种模式,旅游供给部门积极策划和宣传黄金周旅游,公民也利用七天长假充分享受旅游的乐趣。然而“非典”、海啸等事件的爆发使得人们重新思考旅游,重新考虑旅游的时间及目的地选择问题。2005年“五一”首次出现游客预定人数减少、机票价格下跌的情况。黄金周“七年之痒”引发了旅游各方对长假旅游的关注。随着黄金周假日旅游的继续开展,旅游者的旅游活动呈现出与以往有所不同的特征。针对2005年黄金周旅游所呈现出的一些变化,作者借鉴经济学中的“风险规避”一词,将其归结为“旅游规避… | | |  推荐 CAJ下载  PDF下载 | | | CAJViewer7.0阅读器支持所有CNKI文件格式，AdobeReader仅支持PDF格式 | | | | Tour Elusion in Gold Weeks and Countermeasures——Revelation from Dynamic Analysis on Tourism Market in Gold Weeks of Year 2005 | | | Li Jun (Tourism Department;Business School;Beijing Technology and Business University;Beijing 100037) | | | Facing the pressure and problems during the tours of "Gold Weeks", the public focuses on the concerns about whether to choose to travel during the long holiday and which type of tour to choose. Experiencing several "Gold Weeks" during the years, the public has different comprehension in travel concept, travel time, destination, etc. compared with the early days of previous "Gold Weeks", which now shows a phenomenon of "tour elusion". The rational tourism consumption, new tourism concept and psychological factors of tourists are the reasons for "tour elusion". To steer a reasonable "tour elusion" will not only maintain the effect of "Gold Week" tourism but also explore the new demand for holiday tourism. Therefore, relative departments of tourism should take actions to properly handle and steer the "tour elusion" in "Gold Weeks".
【Keyword】：Gold Week;tour elusion;tourism market;countermeasures of tour elusion in Gold Weeks |
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