| | | | | 孙子兵法与现代商战理性竞争 | | | 洪兵,李同勇 | | | 现代商战的竞争异常激烈,商业环境变得动荡不安、混乱无序。在这个被称为“超强竞争”的时代,正常的竞争应该是理性竞争,而不是当前的残酷竞争。理性竞争是在战略指导下符合有利于人类发展的竞争规律的竞争,以孙子兵法为核心的中国战略思想,最符合现代商战理性竞争的要求,最适应现代中国企业发展的要求。商战是一种迫使竞争对手服从我们意志的力量对抗行为,与兵学有相通性,因此经济战略与军事战略可以相互借鉴,跨领域合作,孙子兵法也成为现代商战理性竞争之魂。
【作者单位】：中国孙子兵法研究会 北京100091
(洪兵);军事科学院 北京100091(李同勇)
【关键词】：孙子兵法;现代商战;理性竞争;战略
【分类号】：E892;
【DOI】：cnki:ISSN:1008-2980.0.2005-05-024
【正文快照】：
东方理论与西方理念各有所长,相得益彰。在现代商战中,要想获得真正的理性,设计理想的理性竞争模式,需要从中西方理论的结合点上,寻找新的理论支撑点。所以,理性竞争是东方战略与西方战略结合的产物。这要从哲学高度去认真讨论。孙子兵法与商战的结合,反映了军事与经济、东方与西方的结合。在中西方理论的结合中,我们应当把握住理性竞争的基本观点:以争促动;不争之争;以人为本;以智克力。一、现代商战的竞争异常激烈目前,经济进入了“竞争时代”。这个时代的竞争特征,是与过去相比较而显现的。其一,过去,生产者有着相对固定的经营范围和经营… | | |  推荐 CAJ下载  PDF下载 | | | CAJViewer7.0阅读器支持所有CNKI文件格式，AdobeReader仅支持PDF格式 | | | | Military Science of Sun Tzu and Modern Rational Commercial Competition | | | HONG Bing~1;LI Tong-yong~2(1.China Research Institute of Military Science of Sun Tzu;Beijing 100091;China;2.Academy of Military Science;Beijing 100091;China) | | | Modern commercial competition is unusually fierce,and commercial environment has changed into a state of turmoil and disorder.In the time of so-called "super-fierce competition",normal competition should be rational,but not present cruel competition.Rational competition is,under the guide of strategy,one fit for competitive laws of mankind's development.Chinese strategy and thought,with Military Science of Sun Tzu at the core,is the fittest for the demand of modern rational commercial competition.Because commercial competition and military science are interlinked,economic strategy and military strategy can learn from each other and co-operate in different fields.Military Science of Sun Tzu has become the soul of modern rational commercial competition.
【Keyword】：Military Science of Sun Tzu;modern commercial competition;rational competition;(strategy) |
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