| | | | | 价值系统的模块化与价值转移 | | | 胡晓鹏 | | | “价值”是一个极具争议且令人富于联想的词汇。在最近的文献中,涉及产品价值的研究多数是从企业生产、经营和管理的角度展开的,从消费者层面系统研究产品价值问题的著述并不多见。基于此,本文试图从消费者层面挖掘产品价值的基本内涵,通过对消费者需求的剖析,揭示出产品的价值形成、价值测试以及价值结构的基本关系;进而利用模块化的基本原理阐释了价值系统的模块化结构;在此基础上,厘清了产品价值系统的三类价值转移问题。
【作者单位】：上海社会科学院金融研究中心 上海200020
【关键词】：价值测试;价值系统;模块化;价值转移
【分类号】：F270
【DOI】：cnki:ISSN:1006-480X.0.2004-11-009
【正文快照】：
一、价值形成、价值测试与价值结构1.价值形成与价值测试从消费者角度来看,价值是与需求联系的,需求是推动价值形成的原动力。根据现代营销学原理可知,需要是指人类没有得到基本满足的感受状态,如安全需要、生存需要等;需求则是指有能力购买并且愿意购买某个具体产品的愿望。并且,需求来源于需要,需要是需求的基础。由此不难看出,需要是一种心理状态,而需求则是一种潜在的经济行为,是具有购买能力和购买意愿的人的需要。在需求的推动下,企业生产出产品;这些产品通过价值测试后便转化为企业收益;企业收益的增长促进了企业对劳动力的雇佣,进而… | | |  推荐 CAJ下载  PDF下载 | | | CAJViewer7.0阅读器支持所有CNKI文件格式，AdobeReader仅支持PDF格式 | | | | Modulization of Value System and Value Transfer | | | HU Xiao-peng(Financial Research Center of Shanghai Academy of Social Sciences;Shanghai 200020;China) | | | Value is a disputable and imaginable word. In the latest literatures involved in the value of products,more demonstrated from producing, ruling and managing; fewer studied systematically from the comsumers. so the author would try to dig out the fundamental connotation of the product value from consumer, and reveal the basic relations between the formation, test and system of value through analysing the demand of consumer. This article would interpret the modulization structure of value system through utilizing the theory of modulization. On this base, the author clarifies three kinds of value transfer problems about product value system.
【Keyword】：value test;value system;modulization;value transfer |
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