| | | | | 福建省发展会展旅游的SWOT分析与对策 | | | 袁书琪 | | | 福建省是发展会展旅游的潜在地区。用SWOT分析可以看出,福建省发展会展旅游的优势和劣势,机遇和挑战。
【作者单位】：福建省师范大学地理科学学院旅游系 教授
【关键词】：福建省;会展旅游;SWOT分析;对策
【分类号】：F592.7
【DOI】：cnki:ISSN:1006-575X.0.2003-01-005
【正文快照】：
近年来,福建省举办了一些会展,建造了一些会展设旌,为开发会展旅游作了一些基础准备。福建省办会展旅游有成功的例子,如每年的厦门贸易洽淡会,泉卅I举办过的国内旅游交易会。也有不太成功的例子,如福州市不久前的全国书展,没有同旅游结合起来。本文采用Sw0T分析法分析福建省发 | | |
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【Keyword】：Fu Jian province;MICE tourism;SWOT analysis;Countermeasure |
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