| | | | | 论大学形象 | | | 贺尊,周砚钢 | | | 良好的大学形象是大学最宝贵的无形资产 ,是大学面向市场、面向未来、面向世界的“利器”。本文从大学形象与大学精神的关系入手 ,阐述了大学整体形象、大学领导形象、大学师生形象、大学学术形象和大学公共媒介形象。提出了在市场经济条件下必须用与众不同的方法和内容来塑造大学形象
【作者单位】：武汉工业学院学生工作处湖北武汉430023
(贺尊);武汉工业学院机械工程系湖北武汉430023(周砚钢)
【关键词】：高等教育;大学形象;无形资产
【分类号】：G649.2
【DOI】：cnki:ISSN:1009-3699.0.2002-04-016
【正文快照】：
中国加入ＷＴ0 ,高等教育面临着新的挑战和机遇。高校将面对一个更加开放的外部环境 ,需要以新的形象积极主动地参与市场竞争 ,更好地发挥其教学、研究和服务社会的功能。一般来说 ,任何一所大学都具有有形资产和无形资产 ,它们同时作用于大学的发展 ,但两者的作用程度、方式和 | | |  推荐 CAJ下载  PDF下载 | | | CAJViewer7.0阅读器支持所有CNKI文件格式，AdobeReader仅支持PDF格式 | | | | On Image of University | | | HE Zun 1 ZHOU Yan gang 2 (1. Student Affairs Office;Wuhan Polytechnic University;Wuhan 430023;China; 2. Department of Mechanical Engineering;Wuhan Polytechnic University;Wuhan 430023;China) | | | This paper proceeds from the relationship between university image and university spirit and discusses the image of university as a whole, of university leadership, of university staff and students, of university academic research and of university in public media. It proposes that unique methods and contents must be employed for the moulding of university image, and a good university image is the most precious intangible assets and the "knock out" weapon of university in the face of market, future and world.
【Keyword】：higher education;university image;intangible assets |
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