| | | | | 大学形象的实质及其建构原则 | | | 王全林 | | | 大学形象是公众对某所大学客观现实的整体印象与评价 ,其实质乃是大学客观现实的外化 ,是大学质量、水平与实力的中介显示与折射。大学形象建构原则有 :先有质量 ,后有形象 ;修身养形 ;以形象意识为指导 ,以教师为形象投资重点 ;以育人为本 ;以教学、科研为端 ,整体推进 ;形象战略定位的个性化。
【作者单位】：六安师范专科学校 安徽六安237012
【关键词】：大学形象;实质;原则
【分类号】：G640
【DOI】：cnki:ISSN:1007-6522.0.2002-01-020
【正文快照】：
一、大学形象的实质大学形象作为公众对某所大学的客观评判 ,最引人关注的还是学校的教育教学质量、科研水平、办学实力、办学效益、两院院士与知名学者等客观事实本身。这意味着公众对某所大学的形象评价与反馈本身 ,实乃一中介显示器 ,作为一种社会舆论与综合评判 ,它不仅是 | | |  推荐 CAJ下载  PDF下载 | | | CAJViewer7.0阅读器支持所有CNKI文件格式，AdobeReader仅支持PDF格式 | | | | The Essence of the Image of Universities and the Principles of Building | | | WANG Quan lin (Liu'an Teachers College;Liu'an;Anhui 237012 China) | | | The image of universities refers to the whole image and judgement of the objective reality. Being outer express of the objective reality, the essence of image is the medium show and reflection of the quality, level and power. There are six principles about the building of the image: quality first, image later; cultivating oneself to attain appearance; being directed by the image consciousness and putting emphasis of image investment on teachers; insisting on the foundation of educating people; insisting on the beginning of teaching and researching, and developing totally; insisting on characterizational positio of image strategy.
【Keyword】：the image of a university;essence;principles |
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