| | | | | 当前一些语言现象与语言规范 | | | 詹伯慧 | | | 语言规范是任何语言都必须具有的。但语言规范又都不能脱离语言应用和语言发展的实际。一般意义上的语言规范是针对全社会共同使用的全民通用语言文字的规范而言。某些在一定范围内通行的行业专门用语 ,影响通用语言的规范 ,不必加以考虑。当前网络上的某些稀奇古怪的语言现象 ,既在一定程度上具有行业用语的性质 ,却又不完全等同于行业用语。这些稀奇古怪的语言文字随时都可能进入千家万户 ,我们必须加以分析 ,分别不同情况 ,认真对待。当前广告用语中出现的无视语言规范、乱改成语和习惯用语的现象 ,属明知故犯 ,是有意践踏通用语言规范的行为 ,理应受到舆论的谴责
【作者单位】：暨南大学中文系 广东广州510632
【关键词】：语言规范;语言现象;网络语言;行业用语;广告用语
【分类号】：H102
【DOI】：cnki:ISSN:1000-5072.0.2001-04-019
【正文快照】：
一语言作为社会上最重要的交际工具 ,总应该有一定的规范。缺乏明确规范的语言 ,是难以充分发挥其传递信息、交流思想、承载文化的功能的。语言规范的出发点是为应用而规范 ,决不是为规范而规范。语言规范不能脱离语言应用的实际 ,也不能脱离语言发展的实际。从应用中来 ,到应用中去。这是语言规范必须遵循的原则 ;源自语言实践 ,服务语言实践 ,这是语言规范既定的方针。一般意义上的语言规范化 ,是指作为全社会共同交际工具的通用语言文字的规范化。新世纪开始我国实施《中华人民共和国通用语言文字法》 ,其中明确规定普通话和规范汉字为国… | | |  推荐 CAJ下载  PDF下载 | | | CAJViewer7.0阅读器支持所有CNKI文件格式，AdobeReader仅支持PDF格式 | | | | Current Language Phenomena and Language Standard | | | ZHAN Bo hui (Department of Chinese Language and Literature;Jinan University;Guangzhou 510632;China) | | | It is necessary for every kind of language to be standardized. The language standards can't be separated from the application and the development of language. The general language standard is aimed at the spoken and written language used by the whole people. Some jargons used in a certain scope don't affect the norm of the commonly used language, so it is unnecessary to consider them. Nowadays some curious phenomena of language usage on internet belong to jargons in a certain degree, but they aren't totally the same as jargon. These curious words and expressions could become popular at any time. We must analyze those phenomena according to different cases. In today's advertisements there are some words and expressions that disregard the language standard such as changing idioms at random. These cases destroy the norm of the commonly used language intentionally and should be criticized by public opinions.
【Keyword】：language standards;language phenomenon;internet language;jargon;advertisement words |
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