| | | | | 酒店经营管理发展趋向分析 | | | 林梅英 | | | 在全球经济一体化进程中，我国酒店企业要提高国际竞争能力首先需要实现企业集团化发展以形成规模经营优势；通过专业化经营形成酒店特色以吸引目标顾客；营造品牌优势树立企业良好形象；利用因特网开展网络营销将经营范围扩展到全球；酒店管理组织结构的扁平化使管理更加务实、高效；同时通过定制化服务满足顾客的个性化需求；以人为本建立充分发挥员工潜能的激励机制。
【作者单位】：河南财经学院 河南郑州450002
【关键词】：酒店企业;集团化;专业化经营;网络营销
【分类号】：F719.2
【DOI】：cnki:ISSN:1006-1096.0.2001-06-011
【正文快照】：
随着全球经济一体化进程的加快，酒店业的发展面临着新的机遇与挑战，酒店企业的经营管理形态与方式将发生重大变化。酒店企业要想在未来的全球竞争中处于优势地位，就必须顺应时代发展的潮流，了解并把握市场新的消费需求，不断进行经营管理的创新，提高酒店企业的综合竞争能力。因此，需要密切关注酒店经营管理发展的新趋向。 一、酒店企业集团化发展 ２！世纪的酒店业面临的是经济运行全球化、市场和资源跨国化的格局，实现酒店企业集团化以后，才能有效适应国际酒店业市场的激烈竞争，提升酒店集团的国际竞争力；才能通过规模经营，降低… | | |  推荐 CAJ下载  PDF下载 | | | CAJViewer7.0阅读器支持所有CNKI文件格式，AdobeReader仅支持PDF格式 | | | | An Analysis on the Development Trend of Hotel Operation and Management | | | UN Mei-ying (Henan Institute of Finance and Economics;Zhengzhou 450002;China) | | | In the pro?ess of the global economic integration, hotels in China should improve their capacity of international competition through the following aspects: Making enterprises collectivized to enjoy the advantages of large -scale operation, providing specialized service to attract target customers, building famous brands to establish a fine public visualization, making use of the Internet to enlarge their operation, establishing a stimulation mechanism to inspire the staff to exert their full potential, and so on.
【Keyword】：hotel enterprises;collectivization;specialized operation;network marketing |
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