| | | | | 关系营销若干问题的探讨 | | | 马迎贤!济南 | | |
【分类号】：F274
【DOI】：cnki:ISSN:1003-3475.0.1999-03-021
【正文快照】：
现代市场营销已不再是简单地开发、推销和分销产品。现代市场营销逐渐地更加关注与顾客建立和维持相互满意的长期关系。这种新的营销观念就是关系营销。其一经产生就被广大企业所认可，并得到了迅速发展。一、夫系营销是什么美国市场营销学会是这样定义市场营销的：“市场营销 | | | | | |  推荐 下载CAJ全文  下载PDF全文 | | | CAJViewer7.0阅读器支持所有CNKI文件格式，AdobeReader仅支持PDF格式 |
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